Monday, July 5, 2010

Rock N' High Fashion Collide: John Varvatos

Velvet Revolver, Chris Cornell, Alice Cooper, Perry Farrell, and Iggy Pop by Danny Clinch for John Varvatos

John Varvatos sure mastered the art of the fashion campaign. When Varvatos launched his first “rock star” campaign with Chris Cornell, shot by Dany Clinch I immediately took notice. The photographs had Cornell caught in reverie, strolling through the West Village in a dapper white trench coat. Who was this John Varvatos and what did he do with Chris Cornell’s dirty t-shirt and jean cut-off shorts?